Stand 3 Ft Back Appoints Respected Online Leaders to Their Advisory Board

Monday, 29 October 2012

Today, in a move that further demonstrates the merit and local support of launching our initiative in Australia; Paul Greenberg, Co-Founder & Director DealsDirect Group and Carl Hartmann, Managing Director & CEO of Temando, have joined Stand 3 Ft Backs’ Advisory Board, collaborating with founder Alison Covington. Their appointment aims to assist Alison and the Stand 3 Ft Back team in spearheading its Australian operation which focuses on helping underprivileged Australians, through connecting corporate donations to relevant charities, completely online. Alison Covington said, “I am excited to welcome Paul & Carl onboard. It takes market leaders and the best of industry to bring this project to fruition and we have two of the best joining our Advisory Board. Paul’s experience as the pioneer and leader in e-commerce in Australia will a valuable asset to grow business. Carl is a well known and highly respected e-commerce, fulfilment and logistics industry specialist. Together their combined expertise will be a tremendous benefit in establishing this unique concept in Australia.”


Carl Hartmann, Managing Director & CEO of Temando.

Carl is responsible for driving the vision and strategy of Temando, the leading shipping & fulfillment software platform that powers over 20,000 of the world’s largest brands and retailers. Carl is a natural leader, commercially astute and highly qualified. He has a background in consumer goods retail with Dick Smith Electronics and JB HiFi before working in a variety of senior business development roles in News Corporation and Fairfax Digital. Well known and networked within the eCommerce community, Carl is also a monthly contributor to the Power Retail industry journal and undertakes numerous presenting roles at key eCommerce conferences. Carl has a Bachelor of Business Management majoring in Marketing and a Bachelor of Arts majoring in Psychology & International Relations

Paul Greenberg, Co- Founder & Director DealsDirect Group

Paul co-founded in late 2004 and has held various roles in the group including CEO and Chairman. Paul is a registered psychologist in Australia with a keen interest in organizational and consumer psychology. He was the winner of the Online Retailer Industry Recognition Award in 2011.  He is the CEO of the recently incorporated National Online Retailers Association ( NORA). An ambassador for the National Broadband Network (NBN), encouraging government investment in technology. Paul has been working in ecommerce in Australia since the late 90’s. Affectionately dubbed the “grandfather of online retail”, he is a passionate advocate of Australian consumer direct ecommerce models. His first foray into ecommerce was as eBay Australia’s first trading assistant under the brand Auctionbrokers.

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