Sefiani supports innovative charity launch in Australia

Sefiani Communications Group has added another pro bono client to its roster with the addition of Stand3ftBack, a Sydney firm currently working to launch US-based charity Good360 in Australia.

Sefiani will provide pro bono strategic communications advice to Stand3ftBack and will manage all media around the launch of Good360. In addition, Sefiani Associate Director, Francesca Boase, will join the board of the Australian branch of the charity as a non-executive Director.

Sefiani’s expert team will work in partnership with Alison Covington, Director of Stand3ftBack, to develop and promote product philanthropy in Australia – matching corporate ‘waste’ with charitable need, making a difference to the corporate bottom line while helping charities across the country.

Stand3ftBack is the latest pro bono client to be taken on by the agency, which has a significant record of supporting a range of worthy causes on a pro bono or reduced fee basis. In the 13 years since Sefiani’s inception, not-for-profit organisations supported include Special Olympics Australia, Australia for UNHCR, OneSight, 40K Foundation Australia and Seeing is Believing.

Commenting on the new partnership, Sefiani Associate Director, Francesca Boase, says:

“When we were approached by Alison, we had absolutely no hesitation in saying yes to helping businesses to safely dispose of excess inventory while supporting worthy causes.

“To be involved from the start of such a significant innovation in the charitable and retail sectors is a real opportunity and privilege. We’re looking forward to an enduring partnership.”

Director of Stand3ftBack, Alison Covington, agrees:

“We have a really compelling story to tell, and are certain the Sefiani team has the expertise and commitment to effectively tell it.  I’m personally delighted an agency of such calibre has come on board to support the Stand3ftBack and Good360 concept.”

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